If you are a business owner, copywriter, or freelancer who is tired of playing the "like and share" game, They are not a gentle introduction. They are a shock to the system.
These issues introduce Settle’s "villain" persona, which is not about being evil, but about standing out, polarizing the audience, and refusing to follow the crowd. Key Philosophy: The "Email Villain"
At $97 per month, this is not a small expense. For that price, you could buy several books on email marketing. The value lies in the uniqueness of the perspective and the actionable nature of the advice.
Here is a deep dive into what makes this sequence the ultimate masterclass in inbox persuasion. The Philosophy of "Infotainment" Ben Settle - Email Players 1 - 15
Issue #13 is a goldmine. He literally gives you 20 of his highest-converting subject lines and opening lines from the previous year. He annotates why each one worked (e.g., "This worked because it shamed the lazy people" or "This worked because it rewarded the paranoid").
"The segmenter is someone who understands the importance of targeting specific groups," Ben said. "They segment their list and create tailored messages that resonate with each group. They're increasing engagement and conversions through strategic targeting."
: Early issues cover specific techniques like how to plug products in every email without being annoying (Issue 1, page 58) and exactly what to write in a first auto-responder message to build immediate trust. If you are a business owner, copywriter, or
These issues apply the principles of classic direct response (think Gary Halbert or Eugene Schwartz) to the short-form nature of email. This includes: The Power of Repetition Handling Skepticism 5. Cult-Building and Personality
established the framework Ben Settle uses to dominate lists. Here are the core pillars covered in that initial run: The "Daily Email" Discipline
What makes Settle distinctive is his uncompromising, no-nonsense approach. He is known for his provocative style, unapologetic self-promotion, and disdain for conventional thinking. He sends a daily email to his list—a practice he has maintained for well over a decade—and believes that regular, personality-driven communication is the key to building a loyal, buying audience. It was in this context that he launched the Email Players newsletter, a product that has become his primary vehicle for teaching his email marketing methodology. Key Philosophy: The "Email Villain" At $97 per
The final leg of this foundational series addresses the long-term sustainability of the daily email model, focusing on list hygiene, positioning, and maximizing the lifetime value of a subscriber. Issue 11: The "Slacker" Launch Framework
The email concludes with a direct, uncompromising call to action. Settle discourages soft pitches. The final lines clearly state what the product is, how it helps, and where to buy it. Psychological Triggers Exploited
Stop relying on automated "Welcome sequences." Turn them off. Instead, commit to 30 days of daily manual emails. Use current events, grudges, and customer wins as your content.
Phase 4: Monetization and Campaign Architecture (Issues 13–15)
The Ultimate Guide to Ben Settle’s Email Players (Issues 1–15)