The consumption of video content in Indonesia has fundamentally shifted, with platforms like YouTube and TikTok becoming the primary sources of entertainment for millions, especially the younger demographic. This has given rise to a new generation of celebrities—content creators—who command audiences that rival, and often surpass, those of traditional media.
Indonesia has a deep cultural fascination with the supernatural. Reality-style horror investigations, ghost-hunting vlogs, and storytelling videos about local urban legends (like Kuntilanak or Pocong ) consistently rank among the top trending videos. Horas and Regional Pride
Global platforms like and Disney+ Hotstar are popular for their vast international libraries of Hollywood blockbusters, Korean dramas, and original content. However, local platforms are fiercely competing by focusing on homegrown content. Vidio has emerged as a strong contender, ranking #2 in engagement across Southeast Asia with nine original series in 2026. Vision+ offers exclusive MNC content, while GoPlay specializes in original Indonesian series and films produced by Gojek. The consumption of video content in Indonesia has
Social media has played a significant role in the growth of Indonesian entertainment. Many Indonesian artists and producers use social media platforms such as YouTube, Instagram, and Facebook to promote their work and connect with fans.
Indonesia, the largest economy in Southeast Asia, has a thriving entertainment industry that has gained significant attention globally. The country's rich cultural heritage, diverse population, and growing middle class have created a vibrant market for entertainment content. This report provides an overview of the Indonesian entertainment industry, focusing on popular videos, trends, and key players. Vidio has emerged as a strong contender, ranking
Supernatural stories hold a deep cultural significance in Indonesia. Channels dedicated to ghost hunting, urban legends, and mystical retellings consistently garner millions of views. Podcast-style horror videos, where guests share real-life paranormal experiences, dominate the top-trending charts on YouTube. 4. Street Food and Mukbang (Kuliner)
The leader in short-form entertainment, driving music trends and viral challenges [1]. and inspiring entrepreneurship in rural areas.
Industry observers now speak of an Indonesian horror renaissance, one that draws from decades of suppressed supernatural intensity under strict censorship. The current wave of films combines traditional folklore with contemporary production values, creating something that feels both authentically local and universally accessible. Major studios like MD Entertainment have taken note, announcing ambitious film slates led by major horror franchises for 2025 and beyond.
With the rollout of 5G networks, there is a growing market for "Metaverse Live Entertainment," offering virtual concerts and localized digital experiences [5, 32]. Summary Table: Key Entertainment Metrics (2025-2026) Key Platform/Trend Impact/Reach Short-Form Video 108M+ adult users [6] Streaming (Local) 24% growth in viewing hours [1] Market Share Indonesian Originals Equal to Korean content (30%) [1] Top Hobby Traveling & Reading Most popular leisure activities [28]
Perhaps most remarkably, the song "Stecu-Stecu" by Indonesian musician Feris Adam made the , representing a major milestone for Indonesian music on the world stage. The track's infectious rhythm even prompted Korean boy group NCT WISH to perform the accompanying dance during their Jakarta concert in May 2025, sending fans into a frenzy.
The TikTok Awards Indonesia 2025 highlighted the social impact of this ecosystem. Categories like "Changemaker of the Year" recognized creators who used their platforms for fundraising, amplifying diversity, and inspiring entrepreneurship in rural areas.